How Volvo Reinvented Itself Through Hiring
Harvard Business
MARCH 12, 2018
Volvo’s turnaround over the last decade offers a great example. Under new ownership (Volvo was sold to China’s Geely by Ford in 2010), the Swedish automaker decided to transform its product line by becoming a premium player. The company sold 571,000 cars last year, up from 373,000 in 2010.
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