The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
Harvard Business
MAY 3, 2016
An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. They’ve also grown their sales 134 percent while the S&P 500 has grown just 53 percent. They grew their sales 233 percent while the S&P 500 has grown just 10 percent.
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