2008 Demo Leadership Marketing 
Harvard Business
JULY 25, 2016
During the 2008 recession, midcap companies proved surprisingly tough: Fully 82% of them survived to see the recovery (only 57% of small businesses made it through), and midcap companies added an average of 20 jobs each while big businesses were shedding thousands of jobs. trillion in private sector GDP.
Harvard Business
OCTOBER 20, 2016
The reason is failed leadership, and Apple – currently the dominant tech firm for the mobile era – is at risk of making the same mistakes. These misses weren’t in some tangential markets – search, mobile, and the cloud were where Microsoft users were heading. Yet a very smart CEO missed all of these.
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