Harvard Business
AUGUST 22, 2016
I’m told that at one point the management-through-presentation culture of the company was so extensive that they were actually investigated by 3M for potentially re-selling the huge volumes of acetates used in those days to make slides for overhead projectors!
Harvard Business
JUNE 3, 2016
According to the Market Research Society (MRS) , spending on online research increased 15 percent from 2008 to 2012. Too often, the work required to maintain a thriving community culture – one that yields a continuous stream of insights and opportunities for the business – is grossly underestimated. Measure the ROI.
Kates Kesler
JUNE 11, 2014
The company grew through brilliant marketing, brand acquisitions, innovation and a decentralized geographic set of business units that helped create an entrepreneurial culture out in the markets. PepsiCo is a $65B food and beverage giant, with a dozen global brands, operating in 190 countries. 4: Build Capabilities for the Future.
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