2006 Change Management Culture Efficiency 
Harvard Business
MAY 21, 2018
Cultural differences can emerge, particularly if the companies have been at different ends of the spectrum in the marketplace. “In bringing together a specialist direct-marketing agency with a generalist creative shop, cultural differences were bound to arise, given the contrast in customer approach and sensibilities.
Harvard Business
APRIL 23, 2018
Adapting to change. The reinvention of NASA has been an evolution spanning three phases, each focused on achieving different goals and characterized by particular technology strategies, cultural values, and ways of working with external parties. This demanded shifts in cultural values, relational approaches, and technology strategy.
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