Harvard Business

OCTOBER 19, 2016

When the starter kit launched in Germany and France, consumers didn’t balk at the €40 price tag. The result was a bagged salad product that, on the plate, tasted as if it had come out of a restaurant kitchen. The product exceeded €10 million in first-year sales.

Marketing 28

Marketing Retail Productivity Sales 28

Harvard Business

AUGUST 30, 2016

The company saw that people were using social signals to determine what was hot in a city (bars, restaurants, events) to reduce FOMO (fear of missing out). Using this insight, Heineken launched a campaign called “Cities of the World,” supported by a Twitter-based service called @wherenext to drive social engagement.

Data 28

Data Advertising Retail Productivity 28

Management Consulted

JULY 31, 2016

We swam in mountain creeks, tried out new restaurants, and went boulder hopping. What is the price tag on doing the right thing? They left for the beach on that following Monday – driving 5 hours in the opposite direction. Our first few days were great, relaxing, beautiful, and adventurous. Something more or less?

Analysis 100

Analysis Consulting Real Estate Conference 100

Harvard Business

AUGUST 23, 2016

These increases will seriously affect low-wage employers such as retailers and restaurants, which means investors should be asking some tough questions to see which low-wage employers in their portfolios will benefit from the wage hikes and which will lose: How are you increasing your labor productivity? Employees can also increase sales.

Retail 28

Retail Training Training Productivity 28

Harvard Business

JUNE 15, 2016

Chipotle, for example, differentiated itself from other restaurants by building a brand around a promise of fresh and local ingredients. Chipotle aimed to differentiate itself from other quick-serve restaurants on the basis of using local ingredients and local sourcing of its products. Some companies have ridden this wave.

Case Study 28

Case Study Case Studies Operations Productivity 28