Remove tag Starbucks
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Why Amazon’s Grocery Store May Not Be the Future of Retail

Harvard Business

Starting in the mid-1990s, RFID was expected to transform inventory control by using electromagnetic fields to automatically identify and track tags attached to objects. But the tags never took off, because their cost was never offset by sufficient benefits. It also promised to obviate the need for manual barcode scanning at checkouts.

Retail 28
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Praising Customers for Ethical Purchases Can Backfire

Harvard Business

Look on the back of a Starbucks cup, and you may find this message: “YOU are a pioneer in using recycled cups. Your business lets Starbucks do business in a way that’s better for the planet. For example, seeing that Starbucks cup might make consumers care more about products made from recycled materials.

Ethics 31