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Track Customer Attitudes to Predict Their Behaviors

Harvard Business

Our goal was to explore how the pharmaceutical firm’s customer lifetime value (CLV), customer retention, and sales were affected by the physicians’ experience of the drug coupled with their attitude regarding the salespeoples’ credibility and knowledge.

Survey 28
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The Questions Executives Should Ask About 3D Printing

Harvard Business

Imagine the changes afoot in the pharmaceutical, medical device, automotive, and consumer electronics industries. Carmakers have started using 3D technology to produce parts. And last year saw the first demonstration of a digital printer producing multilayer, standards-based circuit boards. IP piracy will be another major complication.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

ROI calculator. ROI Calculator. An ROI calculator is a widget on your website that your prospects can interact with and learn how about the improvements they can make or costs they can cut if they were to work with you. An ROI calculator is a simplified version that you use on your website. Creating a bonus vault.

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The “Maximize Profits” Trap in Decision Making

Harvard Business

Imagine, for example, that you’re a pharmaceutical CEO deciding whether to recall a new drug. “When we work on making our devices accessible by the blind,” he added, “I don’t consider the bloody ROI.” With gray area problems, you have to look hard at the economics and look past the economics.

ROI 28