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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Selling productized consulting. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication.

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Innovative Companies Get Their Best Ideas from Academic Research — Here’s How They Do It

Harvard Business

So for companies looking to create revolutionary products, identifying and accessing cutting edge, exploratory research is a key competitive advantage. As Bush wrote in 1945: “New products and new processes do not appear full-grown. In the pharmaceutical industry, the monitoring process can be incredibly elaborate.