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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

ROI calculator. The best thing about sending your leads a mini-course through your email marketing software is that you can encourage them to respond and start a dialogue. What’s great about speaking at a web conference is that you don’t have to travel — and neither does your audience. Creating a bonus vault.