Marketing Process Improvement Sales White Paper 
Tsavo Neal
JULY 29, 2019
Overview – The Process Consultant. Ian is The Process Consultant. Once the topic of marketing came up, things got very interesting. Ian’s approach to marketing resonated with me. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. I don’t do networking.
Harvard Business
AUGUST 1, 2017
They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. Platform companies invest in virtuous cycles to solve problems; more-traditional firms invest in process improvement to solve problems.
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