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Consultant Website Breakdown #1: The Process Consultant

Tsavo Neal

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation.”. The free white paper image isn’t obviously a link. I think he could improve the readability of his site by increasing the font size. Readability.

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Great Digital Companies Build Great Recommendation Engines

Harvard Business

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. Recommendations are seen as a technique to sell more online, instead of a renewable resource for relentlessly improving customer insight and their own.