Marketing Methodologies Software Turnaround 
Harvard Business
OCTOBER 25, 2016
In 2011 Avaya had a major likability problem, and the according market performance you would expect. The key to this transformation was an innovation approach common in the software industry: agile invention methodology. Not all corporations need an agile methodology or this approach to metrics.
Harvard Business
JULY 2, 2018
Agile — the management approach that relies on small, entrepreneurial, close-to-the-customer teams — has a reputation that reflects its rapid adoption in software development. It is most definitely not for big, old-line companies that are facing an existential crisis and require a full-scale turnaround.
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