The Fearless Marketer

DECEMBER 7, 2020

This year I realized that a marketing thing I’ve always been good at was not something I was actually teaching to my clients. My first step was to implement this marketing thing even better to fill my next group program. Then I started teaching this marketing thing to the participants of the new program. And it worked wonders.

Turnaround 62

Turnaround Methodologies Sales Marketing 62

Harvard Business

OCTOBER 25, 2016

In 2011 Avaya had a major likability problem, and the according market performance you would expect. Too often, when Avaya delivered tailor-designed products and services for customers, the customer was not satisfied. The key to this transformation was an innovation approach common in the software industry: agile invention methodology.

Methodologies 28

Methodologies Agile Metrics Exercises 28

Harvard Business

MAY 20, 2016

Because of its adaptation to an online visual format, our methodology was able to communicate to Adobe team members in a way that aligned with how they engage their end users — through imagery and through analytics. Since its 2005 founding, the marketing company had grown to over 1,100 employees.

Exercises 30

Exercises Meeting Real Estate Survey 30