Business Consulting Agency

MARCH 27, 2024

Marketing consulting services help companies define measurable goals, such as increasing brand awareness, generating leads, driving sales, or improving customer retention. Consultants oversee the execution of marketing initiatives, monitor performance metrics, and make data-driven optimizations to achieve desired outcomes.

Marketing 52

Marketing ROI Metrics Efficiency 52

Rick Conlow

AUGUST 21, 2023

For example, one of our clients wanted to increase sales results with existing customers. Management set a fifteen percent goal for improvement. So, we implemented a recognition program for customer reps and management. Through planning meetings, training, and coaching we ramped up the initiative.

Training 69

Training Training Culture Leadership 69

Harvard Business

OCTOBER 23, 2017

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. Although predictive models for change management are still a ways off, organizations can get themselves on the right path by adopting the right tools and capturing the right data.

Change Management 28

Change Management Data Company Management 28

Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Set up a simple workflow to manage customer requests. Don’t obsess over metrics like inquiry volume or time to close tickets. What to do.

Metrics 49

Metrics Engineering Efficiency Operations 49

Harvard Business

AUGUST 30, 2018

Productivity (revenue divided by expense) increased by 20% year over year (far more than the 9% increase in revenue that the control group stores averaged); customer satisfaction increased by 11% (the control group saw it decrease by 4%); and sales increased by 8% (the control group saw only a 2% increase).

How To 41

How To Retail Productivity Sales 41

Harvard Business

AUGUST 1, 2017

In other words, they’re a terrific medium and mechanism for transitioning traditional managements to platform perspectives. In my experience, legacy managements too frequently misunderstand recommenders’ role in driving innovation and cultural change. Search improved recommendations; recommendations improved search.

Engineering 28

Engineering Company Data Enterprise 28