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Harvard Business
JULY 5, 2017
And while employee authenticity can be positive — after all, it is related to a bevy of positive employee outcomes such as engagement , voice , work-life satisfaction , performance , and well-being — many organizations may be unwittingly setting themselves up for failure when they jump on the authenticity bandwagon.
Harvard Business
MAY 21, 2018
This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation – or GDPR. Lee Powers/Getty Images.
Harvard Business
NOVEMBER 14, 2017
This is data that comes through search engines, social media platforms, loyalty points and other digital transactions, such as dynamic cookies. The rich data set allowed the organization to create a new skin care product based on real-time consumer market through a consent-led platform.
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