Interviews Operations Sales White Paper 
Tsavo Neal
JANUARY 25, 2018
Publishing a white paper. Interview an expert. Interviewing a potential client. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.
Emerson Consulting Group
APRIL 4, 2019
A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Published articles are high-level sales tools. Do you wonder how to get the word out about a book you have recently published in addition traditional actions like book reviews and radio interviews?
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