Johanna Rothman

JANUARY 9, 2018

Ryan Ripley interviewed me on his podcast, Agile for Humans 83 about Create Your Successful Agile Project. The other opinion (based on my experience) was that of using ROI to predict which product, project, or feature a team should do first. Remember that ROI is the (Gain-Cost)/(Cost). Your ROI has fallen through the floor.

Agile 55

Agile ROI Productivity Sales 55

1 to 1

DECEMBER 13, 2021

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. In this step, you’ll want to build out the logistics, timeline, objectives, and metrics that will help your organization achieve CX success.

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

MARCH 22, 2017

To explore this question, we interviewed senior marketing executives across dozens of top brands. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. The metrics also changed. These members are 2.6 The results?

Marketing 43

Marketing Agile Fashion Sales 43

Tsavo Neal

JANUARY 25, 2018

Interview an expert. Interviewing a potential client. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Posting your speaking engagements. Speaking at a web conference.

Consulting 68

Consulting Advertising Case Interview Conference 68