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A Refresher on A/B Testing

Harvard Business

To better understand what A/B testing is, where it originated, and how to use it, I spoke with Kaiser Fung, who founded the applied analytics program at Columbia University and is author of Junk Charts , a blog devoted to the critical examination of data and graphics in the mass media. How Do Companies Use A/B Testing?

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Solve Your Project Problems in Less Time

PM Alliance

Your controls process must be working well, and your team needs a unified methodology to ensure everyone knows how to translate the metrics and other data coming in from stakeholders. It’s imperative that you have tools in place to identify problems quickly.