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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Customers overwhelmingly prefer products tied to a social cause. The government invested in training and long-term infrastructure and established high-level goals for the country to guide activity. Develop portfolios of financing to offset risk and achieve greater scale.