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How to Build a Better Sales Playbook

LSA Global

Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. What Is a Sales Playbook? Three Prerequisites to Creating a Better Sales Playbook.

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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business

Likewise, what is the right set of metrics that company executives should use to manage their subscription businesses in order to hold themselves fully accountable to their stakeholders? The majority of the disclosures they provided at the time were standard top-down metrics (e.g., that aggregate sales in the U.S.