Management Consulted

MAY 25, 2014

He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. The firm at large is considered an international leader in public opinion polling, market research and management consulting.

Interviews 181

Interviews Culture Consulting Case Interview 181

Harvard Business

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood. Cat Yu for HBR.

Ethics 30

Ethics System Development Talent 30

Harvard Business

JUNE 3, 2016

Ticket sales cover just a fraction of its production and administrative costs, with the balance coming from donations, grants and endowment. For instance, the marketing person was on the programming team, and the woman who would be responsible for programming at the new SFO venue joined the experience team.

Groups 28

Groups Exercises Culture Video 28