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You Can’t Secure 100% of Your Data 100% of the Time

Harvard Business

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Meanwhile, its transmission model reduces the costs of transactions, enables verification and efficient exchange of ownership, and opens the door to real-time micropayments. Retailers routinely pay credit card companies 3% payment processing fees, while gas stations pay even more. The Marketing Impact of Near-Zero Transaction Costs.