Tom Spencer

APRIL 4, 2020

It is said that to really understand somebody you have to walk a mile in their shoes. Analysing a customer journey, from prospect to buyer, allows the business to step into the customer’s shoes and experience the whole process from their perspective. Professor Bernd Schmitt of Columbia Business School is credited with creating the concept of Customer Experience Management (CEM), which he defined as : the process of strategically managing a customer’s entire experience with a product or company.

B2B 103

B2B Sales Productivity Analysis 103

CaseInterview.com

APRIL 4, 2020

I’m told there’s a saying on Wall Street that goes, “The trend is your friend.” I’m not a banker nor an asset manager, so I can’t vouch for its validity in that context. However, I think that, in a recession, this concept has a lot of value in terms of managing one’s career or business. Here’s why. Most life, career, and business plans operate on the premise of continuing the underlying status quo.

Trends 76

Trends Case Interview Airlines Interviews 76

Tom Spencer

APRIL 4, 2020

The past couple weeks have been a crazy time – millions are getting sick, cities are on the verge of shutdown, and firms are having all non-essential personnel work remotely. COVID-19 has certainly changed the way many are living and working all over the world. As my firm and project team have adjusted to working from home, I’ve compiled a list of best practices that have helped me maximize my productivity during this strange time. 1.

Productivity 88

Productivity How To Video Management 88

Seth Godin Blog

APRIL 4, 2020

Authors get to put a page in their book thanking people who have quietly and persistently and generously helped. But the page is rarely read, and it comes out infrequently and it’s not so timely. It’s worth taking a second to think about people who are doing more than expected, more than they have to do, more than we can imagine. I’m filled with gratitude for the healthcare workers who have shown up to do the jobs that they never hoped to have to do, risking so much to help peo

Healthcare 44

Healthcare Video Media Industry 44

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