Sat.Apr 04, 2020

Creating Value Through a Great Customer Journey Map

Tom Spencer

It is said that to really understand somebody you have to walk a mile in their shoes. Analysing a customer journey, from prospect to buyer, allows the business to step into the customer’s shoes and experience the whole process from their perspective.

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Building an e-commerce business: Lessons on moving fast


With consumers moving online in reaction to coronavirus restrictions, companies will need to learn how to launch new e-commerce businesses quickly. Digital Insights

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How to Stay Productive Working from Home

Tom Spencer

The past couple weeks have been a crazy time – millions are getting sick, cities are on the verge of shutdown, and firms are having all non-essential personnel work remotely. COVID-19 has certainly changed the way many are living and working all over the world.

Coronavirus: How should US higher education plan for an uncertain future?


With American campuses largely empty of students, higher-education leaders need to shift their thinking to what happens next. Public Sector Insights

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Trend Is Your “Friend”

I’m told there’s a saying on Wall Street that goes, “The trend is your friend.” I’m not a banker nor an asset manager, so I can’t vouch for its validity in that context. However, I think that, in a recession, this concept has a lot of value in terms of managing one’s career or business. Here’s why.

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Acknowledgments 2020

Seth Godin Blog

Authors get to put a page in their book thanking people who have quietly and persistently and generously helped. But the page is rarely read, and it comes out infrequently and it’s not so timely.

US coronavirus relief funds: A guide for state and local governments


State and local leaders can consider several steps now to capture the full humanitarian and fiscal benefits of the roughly $2 trillion federal relief package. Public Sector Insights

Survey: Indian consumer sentiment during the coronavirus crisis


Indian consumers buoyed by stimulus package amid national lockdown: optimism remains high even with expectations of lower income. Marketing & Sales Insights

Survey: Portuguese consumer sentiment during the coronavirus crisis


Portuguese consumers' economic unease exacerbated by effects of COVID-19 response. Marketing & Sales Insights

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How private equity operating groups are taking on the challenge of the coronavirus


Value-creation teams are grappling with the COVID-19 pandemic and its implications for their portfolio companies. Our interviews reveal the steps they’re taking. Insights on Private Equity & Principal Investors

Scaling the impact of advanced analytics in Iberian insurance


Although insurers within the Iberian Peninsula have embraced analytics, realizing the full value of new technologies will require a confident move from moderate pilots to enterprise-wide deployment. Insights on Financial Services