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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Package it up in a simple eBook and put it on your website.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Writing a short eBook. ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Writing a Short eBook.