Harvard Business

NOVEMBER 8, 2016

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 58

B2B Sales Media Guidelines 58

Consulting Success

JANUARY 29, 2018

I studied arts and it was my initial formal training. I began my career at a time where the consulting industry was getting a well-earned bashing by the media and by writers and thought leaders. That led to a ten-year longitudinal study of more than 2,700 leaders. I was doing something very different early in my career.

Development 189

Development Consulting How To Case Interview 189

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. I was studying billiards. There’s an eBook.

Consulting 116

Consulting Productivity Advertising Training 116

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Case studies. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ? -Jon Resources page.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Hinge Research 2017 High Growth Study. Source: Small Business B2B Call to Action Study. Source: Small Business B2B Call to Action Study. Speaking Engagements.

B2B 60

B2B Marketing Consulting Advertising 60