Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?

Consulting 116

Consulting Productivity Advertising Training 116

Harvard Business

DECEMBER 23, 2016

When working with managers and executives, I’m often surprised at how many assume the leadership of the meeting falls to the highest-ranking person in the room. Leading meetings lets them exercise these muscles in the normal course of work, which is often more efficient and powerful than sending them to a training program.

Meeting 28

Meeting eBook Groups Organizational Development 28

Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. Selling productized consulting. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Your expertise is no different. Source: Media Post.

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B2B Marketing Consulting Advertising 60