How Blockchain Can Help Marketers Build Better Relationships with Their Customers
Harvard Business
OCTOBER 1, 2018
Fraud verification via blockchain will also help verify the origin and methodology of marketers. For instance, (the reinvented) Kodak has created KODAKOne , which will feature a digital ledger documenting who owns the rights to individual images, allowing photographers to assert control over their work. Ending Marketing Fraud and Spam.
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