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4 Ways to Improve Your Content Marketing

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing

Marketing Case Study Case Studies Sales

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Up to 70% of B2B websites don’t display clear calls to action on any of their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools.

B2B

B2B Marketing Consulting Advertising

4 Ways to Improve Your Content Marketing

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

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