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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

You have culture problems because you can’t actually do both in the same business. The cultures of the two different types of organizations are so entirely different. A productized service business is about efficiencies and scale and a finite number of offerings that set prices. There’s an eBook.

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The tyranny of lowest price

Seth Godin Blog

At first, the process of lowering your price involves smart efficiencies. To cut the price a dollar on that ebook or ten dollars on that plane ticket (discounts that few, in the absence of comparison, would notice very much) you have to slash the way things are edited, or people are trained or safety is ensured.

eBook 55