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Data Can Do for Change Management What It Did for Marketing

Harvard Business

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters.

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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. Where did ZS Associates begin, and what are they known for? sales force teams.

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The Mindset That Wins Consulting Work With Fortune 500 Companies with Mindy Millward: Podcast #24

Consulting Success

In this episode, we are discussing the importance of maintaining a long-term strategy and vision for your marketing and networking. Listen to the podcast here: Long-term strategies in marketing and networking offer the greatest rewards for the most successful consultants. I’m delighted to have her join me today.