Cash Flow Comparison Marketing Metrics 
Harvard Business
FEBRUARY 16, 2017
The observation that many “unicorn” companies with no profits — and sometimes no revenues or even fully developed products — get valued so highly makes me skeptical of the idea that the capital market is systematically myopic. McKinsey tries to address this issue by doing comparisons within industries.
Harvard Business
MAY 6, 2016
Four hundred seventy-one companies in the S&P 500 bought back stock last year, and 372 companies expanded their dividends — actions undertaken in spite of the need to invest heavily to keep up with global market changes. Today, four out of five S&P 500 companies use a three-year performance period in their long-term incentives.
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