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A Refresher on Marketing ROI

Harvard Business

Comparing marketing efficiency with competitors. ” Measuring how efficiently the marketing organization is using the company’s money keeps everyone accountable for using those funds wisely. That challenge, however, pales in comparison with the difficulty of measuring incremental financial value.

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Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

A larger employer might feel that the PEO would be more efficient than hiring a sufficiently experienced HR manager. The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale.