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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Case studies. ROI calculator. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Guest posting. Sponsorships.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages.

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