Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets.

B2B 35

B2B Education Media B2C 35

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. ROI calculator. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

Consulting 68

Consulting Advertising Case Interview Conference 68