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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Meeting Ed Yu. “These are network analyses based on Molly’s and Ed’s e-mail and meeting history at BBI.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

APRIL 27, 2017

SOURCE: Social Talent. Would you go and meet a prospective client wearing basketball shorts and sandles? A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Small Business B2B Call to Action Study.

B2B

B2B Marketing Consulting Advertising

Case Study: Should an Algorithm Tell You Who to Promote?

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

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