Harvard Business

JUNE 30, 2017

Almost half (49%) said that it was difficult to ensure a return on investment (ROI). The business model of Generation, a youth employment nonprofit founded by McKinsey & Company, where we both work, is based on that assertion. These metrics can be converted into an estimate of ROI for the employer.

Training 31

Training Training ROI Metrics 31

Tsavo Neal

JANUARY 25, 2018

Case studies. ROI calculator. McKinsey’s most popular article in 2017 was a list post. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Lead-generating website. Resources page.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. They read by choice.

B2B 60

B2B Marketing Consulting Advertising 60