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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Your sales team needs to understand that they drive the execution of your strategy every time they interact with a client or prospect. Implement your CRM with that in mind and you’ll be pleased with your ROI.

Sales 33
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To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Nokia’s CEO was featured on the cover of Forbes magazine in 2007, with the headline “Nokia: A billion customer and counting.

Company 28