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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Assessing the progress of your marketing strategy.

Apparel 103
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A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney’s innovation practice: collaborative innovation, innovation portfolio management, innovation strategy and R&D performance strategy. Firm hires 2,000th employee. Innovation. Marketing & Sales.