Consulting Success

FEBRUARY 8, 2018

A productized service business is about efficiencies and scale and a finite number of offerings that set prices. ” I started writing content or thought leadership. People will read or come to your thought leadership, whether it’s a podcast or a webinar or a speech or a post or a video, whatever it is.

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Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. Case studies. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Writing a Short eBook.

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Tsavo Neal

APRIL 27, 2017

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Tweet this White papers and eBooks make fantastic lead magnets for consultants.

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