Case Studies Development Magazine ROI 
Harvard Business
AUGUST 22, 2016
The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Nokia’s CEO was featured on the cover of Forbes magazine in 2007, with the headline “Nokia: A billion customer and counting.
Harvard Business
DECEMBER 20, 2018
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. As sales cycles develop, they should have a shared understanding of what constitutes a qualified lead, as well your ideal customer profile — both in terms of the company and level of buyer. PM Images/Getty Images.
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