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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

APRIL 4, 2019

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. He then shuffles through his case until he locates said article, pulling it out and sliding them across the conference table. Publishing articles offer higher levels of credibility.

Journal 40
Journal Case Interview Conference Groups 40
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Interview an expert. Interviewing a potential client. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.

Consulting 68
Consulting Advertising Case Interview Conference 68
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