Case Interview Case Studies Development Knowledge Base 
Tom Spencer
JUNE 6, 2020
Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts.
Management Consulted
JANUARY 18, 2015
KEARNEY INTERVIEW AND CULTURE. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney aims to provide support for companies by helping them stay ahead of new market developments and positioning them to capture new opportunities. Firm hires 2,000th employee.
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