Buzzsprout

MARCH 28, 2024

Podcasts currently reach over 42% of Americans every month , and that is projected to increase at least 5% in 2025! With so many people listening to podcasts—and projected continued growth—there are more opportunities than ever to get your message in front of an audience who will listen. Why is podcast advertising effective?

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Advertising Tools ROI Productivity 75

Harvard Business

JULY 25, 2017

In fact, global spending on media is expected to reach $2.1 Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. trillion in 2014.

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ROI Marketing Financial Sales 28

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.

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Consulting Advertising Case Interview Conference 68