Asamby Consulting

DECEMBER 14, 2022

They're typically engaged by clients who have solid sales or have seen tremendous growth and struggle to keep up with delivery. They identify potential to improve results by looking at your numbers and comparing it to benchmarks. What makes sense: ROI The other financial metric you have to look at is your return on investment (ROI).

Small Business 52

Small Business Cash Flow Consulting ROI 52

Harvard Business

MARCH 7, 2017

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. The campaign has resulted in dramatic increases in marketing leads and sales.

B2B 31

B2B Travel Benchmarking Sales 31

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. In the public sector, return on basic research has been estimated to be between 30% and 100%.

ROI 28

ROI Operations Enterprise Research 28

1 to 1

DECEMBER 13, 2021

Start with research and journey mapping to create a visual representation of the path your customers take when they engage with your brand. Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer.

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

DECEMBER 28, 2016

Share of wallet is the ultimate measure of how they spend their money when the ultimate point-of-sale (POS) decision occurs. There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). There are many obstacles and detours that can prevent full ROI from your CX program.

Metrics 31

Metrics Data ROI Benchmarking 31