Asamby Consulting

DECEMBER 14, 2022

Marketing consultants help you find and address your target group in the right channels and with the right messaging. They identify potential to improve results by looking at your numbers and comparing it to benchmarks. What makes sense: ROI The other financial metric you have to look at is your return on investment (ROI).

Small Business 52

Small Business Cash Flow Consulting ROI 52

Harvard Business

NOVEMBER 2, 2018

Despite recent efforts to increase diversity in tech, the hiring and retention rates of underrepresented groups in the industry remain abysmal. I interviewed more than 50 people from underrepresented groups who have made it in the tech industry, asking them to help me understand why they weren’t applying for my open tech jobs.

Company 32

Company Recruiting Recruitment ROI 32

Harvard Business

MARCH 7, 2017

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Now think about the stakeholder group on day one and how that group had changed by day 100.

B2B 31

B2B Travel Benchmarking Sales 31

Harvard Business

JANUARY 4, 2018

Here we present the case of Grupo Financiero Banorte (GFNorte), a large Mexican financial group, where the analytics transformation has been a success story. Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. Support from the top.

Company 28

Company Recruiting Recruitment Financial 28

Harvard Business

FEBRUARY 16, 2017

The company saw these findings as further evidence that continuing to invest in improving employee engagement would have a positive ROI for the business above and beyond simply having happier employees. Working with two Fortune 100 companies, we looked to test the assumption that highly engaged employees are more productive.

Productivity 48

Productivity Metrics Culture Data 48

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

1 to 1

DECEMBER 13, 2021

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience? There are many ways to begin measuring your CX program.

Metrics 26

Metrics Tools Case Interview Strategy 26