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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

By looking at the CX lifecycle though granular intents, companies can 1) benchmark where they are strong/blemished, 2) identify where a human touch in a contact center helps/over-indexes the needs of a customer, and 3) solve for customers’ CX needs with surgical precision.”

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What the Best Transformational Leaders Do

Harvard Business

The list includes a health care company that was once near bankruptcy (DaVita), a software firm whose stock price stagnated for a decade (Microsoft), a travel website that faced overwhelming competition (Priceline), a food giant that seemed to lose its focus (Danone), and a steel company that faced new pressure from lower-cost rivals (ThyssenKrupp).