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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

By looking at the CX lifecycle though granular intents, companies can 1) benchmark where they are strong/blemished, 2) identify where a human touch in a contact center helps/over-indexes the needs of a customer, and 3) solve for customers’ CX needs with surgical precision.”

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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

Another pervasive reason is that senior executives are trained as operators, not innovators. While the execution of a conventional strategy lends itself to linear progress and clear benchmarks, innovation often proceeds by S-curves , moving at a slow crawl until it explodes at an exponential rate.

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