Remove Benchmarking Remove Document Remove Productivity Remove ROI
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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

While the execution of a conventional strategy lends itself to linear progress and clear benchmarks, innovation often proceeds by S-curves , moving at a slow crawl until it explodes at an exponential rate. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

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4 Ways to Improve Your Content Marketing

Harvard Business

.” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area. Conversely, many sellers need to share lots of information with prospects to motivate desired buyer behavior.