Remove Balance Sheet Remove Methodologies Remove Productivity Remove Sales
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Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

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Midsize Cities Are Entrepreneurship’s Real Test

Harvard Business

For us, growth events mean simply concrete, directly observable achievements that foreshadow future success: for example, new customer contracts, initial export sales, new bank or equity financings, expanded production capacity, or expanded people platforms (e.g. strategic hires). day, scale-focused workshops and related activities.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business

GE made a $4 billion bet on connecting industrial equipment through the internet of things and analytical software with a suite of products called Predix Cloud. Or they may even put the entire company up for sale. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them.